Gary's GRAMS framework- a structured and rapid way of running and decoding user interviews has become the de facto standard within our office
I interviewed my old boss, who's starting a new business, using the GRAMS framework. At the end, he said,
"This helped me think of things I hadn't thought about before."
I was really happy I could use it right away, and the framework also helped me in supporting and guiding others.
GRAMS is such a unique framework because it’s not just for work; it can be applied to almost anything. For example, if you have a relative on life support and need to make a tough decision, you can ask yourself, “What would they gain, and what would they lose?” I honestly believe this is super useful for all sorts of situations, and it’s already been helpful to me.
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“ It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
What Drives Them
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Barcelona, 08011
garyvb @ what drives them . com
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