By: Gary van BroekhovenEver feel overwhelmed by piles of qualitative data? Discover the art of coding and thematic exploration—a methodical way to uncover rich insights from your research.
By: Mariam TawfikGamification can boost engagement, but does it align with why users engage in the first place? Understand the balance between intrinsic and extrinsic motivation to design meaningful, lasting experiences.
By: Mariam TawfikIs design thinking dead, or are we just executing it wrong? The key lies in research and understanding consumer psychology. Dive deeper to create solutions that truly meet user needs.
By: Gary van BroekhovenExplore the intersection of psychology, design, and ethics in behavioral design. Learn how to craft user experiences that respect autonomy, balance business goals, and promote well-being.
“ It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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