Consumer Psychology and Behaviour Design

Biases: Complete guide for UX Researchers and Designers

Gary van Broekhoven

Published on: 27/02/2025

Discover how cognitive biases shape consumer behaviour, influence design decisions, and distort research findings and learn practical strategies to overcome them for better products, insights, and user experiences.

Behaviour DesignConsumer Psychology

What is a behavioural design pattern and system

Gary van Broekhoven

Published on: 19/02/2025

Learn what behavioural design patterns and behavioural design systems are and how to use them.

Behaviour Design

The Grams Framework for UX

Gary van Broekhoven

Published on: 17/02/2025

The GRAMS framework is a structured tool for UX research, service design, and user interviews, helping professionals uncover deep user insights, motivations, and struggles. It refines persona maps, enhances interview strategies, and improves qualitative data analysis for better decision-making.

Behaviour DesignConsumer Psychology

Are you a Maximiser or a Satisficer? Let’s find out!

Gary van Broekhoven

Published on: 17/02/2025

Are you a maximiser, seeking the perfect choice, or a satisficer, content with "good enough"? Discover how your decision-making style shapes your happiness, spending, and daily choices! #Psychology

Behaviour DesignConsumer Psychology