We’re here to spark real change by empowering people and organisations to make a positive difference in the world. Through practical tools, hands-on frameworks, and a good dose of inspiration, we help you unlock your potential to tackle the challenges that matter. Whether you’re a budding changemaker or an established leader, we blend innovation, teaching, and consultancy to create solutions that don’t just tick boxes but truly matter – all while keeping ethics and sustainability at the heart of it.
Our dream is simple yet bold:
A world with less plastic clogging our oceans, healthcare systems that actually work for people, healthier diets that nourish, and a humanity that’s thriving, and living in harmony. Everything we do is about empowering others to lead this change – so that together, we make the world better, healthier, and far more liveable for generations to come.
We believe in showing up with integrity, empathy, and a drive to make things better.
We’re supportive, ethical, collaborative, innovative, and reliable because it’s not just what we do – it’s who we are.
With experience spanning everything from global brands to scrappy startups, toys to healthcare, and top innovation consultancies, we bring a fresh, unique take on helping you make an impact.
Balancing business needs with doing what’s right is our everyday commitment, and we’re ready to help you create change that counts.
“ It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
What Drives Them
C/Valencia 127
Barcelona, 08011
garyvb @ what drives them . com
Hours
Monday - Friday
10am - 6 pm
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