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ABOUT WHAT DRIVES THEM

The academy of customer centricity

Mission Statement

We’re here to spark real change by empowering people and organisations to make a positive difference in the world. Through practical tools, hands-on frameworks, and a good dose of inspiration, we help you unlock your potential to tackle the challenges that matter. Whether you’re a budding changemaker or an established leader, we blend innovation, teaching, and consultancy to create solutions that don’t just tick boxes but truly matter – all while keeping ethics and sustainability at the heart of it.

Vision Statement

Our dream is simple yet bold:

A world with less plastic clogging our oceans, healthcare systems that actually work for people, healthier diets that nourish, and a humanity that’s thriving, and living in harmony. Everything we do is about empowering others to lead this change – so that together, we make the world better, healthier, and far more liveable for generations to come.

Values Statement

We believe in showing up with integrity, empathy, and a drive to make things better.

We’re supportive, ethical, collaborative, innovative, and reliable because it’s not just what we do – it’s who we are.

With experience spanning everything from global brands to scrappy startups, toys to healthcare, and top innovation consultancies, we bring a fresh, unique take on helping you make an impact.

Balancing business needs with doing what’s right is our everyday commitment, and we’re ready to help you create change that counts.

Trusted by teams at

“ It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

What Drives Them

C/Valencia 127

Barcelona, 08011

Email


garyvb @ what drives them . com

Hours

Monday - Friday

10am - 6 pm

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