The academy of customer centricity

Get The Latest In Customer-Centricity With One Of Our Free-Live Masterclasses

Back on the 5th of Feb

Intro to Behaviour Design

From Consumer Psychologist and Behavioural Designer Gary van Broekhoven

Learn how behavioural design is the missing piece in UX

How to fix the missing link in Innovation

The 3 ingredients to all "User" behaviour

Weekly on Wednesday, for 60 mins + 15 mins Q&A

12 PM EST | 4 PM London | 17h Barcelona | 8PM Dubai

Master Customer Interviewing Techniques

GRAMS Method + Advance Interviewing Techniques Online Workshop

Tired of guessing what to ask your users to get juicy actionable insights?

Want to have an easy and reliable structure to build your interviews on?

  • Learn how to actively listen

  • Structure your interviews for insights

  • Establish rapport quickly

  • Improve your body language reading skills

  • Gain insights from even the most challenging of interviewees.

Behavioural Persona Maps

FREE Masterclass + Template

why the industry are making big errors in the Persona Maps and some key fixes.

How I leverage consumer behaviour to make Personas more relevant, actionable and memorable.

Access our plug-n-play template for you to copy and use on your own projects making sure you use just the right info in your profiles.

Essential rules to improve the quality of your personas and the WRONG templates that are being used in our industry.

Join the Waitlist

Please notify me as soon as the Masterclass dates are released! And share with me the occasional tips in Consumer Psychology so I can make better experiences for my users. - *You can easily unsubscribe :)

“ It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

What Drives Them

C/Valencia 127

Barcelona, 08011

Email


garyvb @ what drives them . com

Hours

Monday - Friday

10am - 6 pm

Copyrights 2024 | WhatDrivesThem™ | Terms & Conditions