Consumer Psychology and Behaviour Design

Biases and are they important

Gary van Broekhoven

Published on: 29/10/2024

Biases can distort user research. Key to accurate insights: focus on relevant biases, like confirmation and false memory. Embrace flexibility, open-ended questions, and accept that being wrong is part of growth.

Behaviour DesignConsumer Psychology

Most Relevant Biases For Designers And Marketers

Gary van Broekhoven

Published on: 17/10/2024

Ever wondered why you see a £300 sale price as a bargain, or why that sleek phone seems flawless after you've purchased it? In this blog, we dive into the fascinating world of decision-making biases—from anchoring bias to the decoy effect, these mental shortcuts can shape our purchasing habits, social interactions, and even how we perceive brands. 💡 Learn how biases like loss aversion, the bandwagon effect, and the halo effect influence everything from choosing data plans to evaluating product quality. Plus, discover how marketers and designers leverage these biases to sway consumer behavior. 👉 Read on to better understand the forces at play behind your everyday choices and become a more informed decision-maker!

Consumer Psychology