Consumer Psychology and Behaviour Design

Unlocking User Motivation: Beyond Gamification in Product Design

Mariam Tawfik

Published on: 17/12/2024

Gamification can boost engagement, but does it align with why users engage in the first place? Understand the balance between intrinsic and extrinsic motivation to design meaningful, lasting experiences.

Behaviour DesignConsumer Psychology

Design Thinking is Dead, Or is it really?

Mariam Tawfik

Published on: 16/12/2024

Is design thinking dead, or are we just executing it wrong? The key lies in research and understanding consumer psychology. Dive deeper to create solutions that truly meet user needs.

Behaviour DesignConsumer Psychology

Understanding User Needs with Behavioural Personas

Mariam Tawfik

Published on: 04/11/2024

Building products without understanding user needs is like designing a space without a purpose. Behavioural personas highlight motivations and behaviours, helping create meaningful solutions that resonate.

Behaviour DesignConsumer Psychology

The Power of Task-Based Recruitment in UX: A Consumer Psychology Perspective

Mariam Tawfik

Published on: 01/11/2024

In recruitment, a well-placed task can reveal commitment and fit. Effort justification—key in consumer psychology—means candidates value roles more when they put in real effort. This ensures dedication and alignment.

Behaviour DesignConsumer Psychology