Consumer Psychology and Behaviour Design

Understanding Your Customers Starts With Getting Them to Open Up

Molly Redgrove

Published on: 30/06/2025

Most interviews fail because customers don't feel safe enough to open up. Learn how trust and psychological safety unlock game-changing insights.

Consumer PsychologyCustomer Discovery

Molly Redgrove

Published on: 27/06/2025

Avoid surface-level answers in interviews. Learn 3 common mistakes that block insights – and how to unlock richer, more honest conversations.

Consumer PsychologyCustomer Discovery

Molly Redgrove

Published on: 26/06/2025

Avoid surface-level answers in interviews. Learn 3 common mistakes that block insights – and how to unlock richer, more honest conversations.

Consumer PsychologyCustomer Discovery

“ It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

What Drives Them

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