Consumer Psychology and Behaviour Design

The Power of Participatory Research: Why You Should Involve Your Users

Gary van Broekhoven

Published on: 15/05/2025

Discover the power of participatory research to create user-centric products. Learn how involving users can lead to deeper insights, stronger loyalty, and successful innovation.

Consumer PsychologyCustomer Discovery

Introduction to Gamification: A Beginner’s Guide

Gary van Broekhoven

Published on: 13/05/2025

Explore the world of gamification, from its psychological roots to real-world applications. Learn how to boost user engagement ethically and effectively with our practical guide.

Behaviour DesignConsumer Psychology

Behavioural Design for Health: A Fresh Approach to Wellness

Gary van Broekhoven

Published on: 12/05/2025

Discover how behavioural design can transform health and wellness strategies. Learn to apply psychology and design principles to create products that inspire long-lasting healthy habits.

Behaviour DesignConsumer Psychology

What Truly Motivates You to Do Anything at All?

Gary van Broekhoven

Published on: 09/05/2025

Discover the seven fundamental motives that drive human behaviour and learn how to apply these insights to UX design and marketing. Enhance your strategies by understanding what truly motivates your users.

Consumer Psychology