Consumer Psychology and Behaviour Design

Understanding Discourse Analysis in Qualitative Research

Gary van Broekhoven

Published on: 26/05/2025

Learn how discourse analysis helps uncover hidden meanings in language, decode user behaviour, and design more impactful products. A must-read for UX, marketing, and product professionals.

Consumer PsychologyCustomer Discovery

Understanding the Basics of Content Analysis

Gary van Broekhoven

Published on: 19/05/2025

Learn the basics of content analysis to understand user behaviour. Discover practical applications, coding techniques, and how AI is reshaping the field. Perfect for UX, marketing, and product teams.

Consumer Psychology

The Power of Participatory Research: Why You Should Involve Your Users

Gary van Broekhoven

Published on: 15/05/2025

Discover the power of participatory research to create user-centric products. Learn how involving users can lead to deeper insights, stronger loyalty, and successful innovation.

Consumer PsychologyCustomer Discovery

Introduction to Gamification: A Beginner’s Guide

Gary van Broekhoven

Published on: 13/05/2025

Explore the world of gamification, from its psychological roots to real-world applications. Learn how to boost user engagement ethically and effectively with our practical guide.

Behaviour DesignConsumer Psychology