Consumer Psychology and Behaviour Design

Understanding Discourse Analysis in Qualitative Research

Gary van Broekhoven

Published on: 26/05/2025

Learn how discourse analysis helps uncover hidden meanings in language, decode user behaviour, and design more impactful products. A must-read for UX, marketing, and product professionals.

Consumer PsychologyCustomer Discovery

Understanding the Basics of Content Analysis

Gary van Broekhoven

Published on: 19/05/2025

Learn the basics of content analysis to understand user behaviour. Discover practical applications, coding techniques, and how AI is reshaping the field. Perfect for UX, marketing, and product teams.

Consumer Psychology

The Power of Observational Research: Seeing is Believing

Gary van Broekhoven

Published on: 16/05/2025

Discover the power of observational research for UX, product design, and marketing. Learn practical methods to uncover real user behaviour and improve customer experience.

Behaviour DesignCustomer Discovery

The Power of Participatory Research: Why You Should Involve Your Users

Gary van Broekhoven

Published on: 15/05/2025

Discover the power of participatory research to create user-centric products. Learn how involving users can lead to deeper insights, stronger loyalty, and successful innovation.

Consumer PsychologyCustomer Discovery