Consumer Psychology and Behaviour Design

Mastering User Research: A Light-Hearted Guide to Understanding What People Really Want

Gary van Broekhoven

Published on: 01/05/2025

A conversational, practical guide to mastering user research, from interviews to insights, tailored for designers, product folks, and marketers. Learn how to do it right (and enjoy the process).

Behaviour DesignConsumer PsychologyCustomer Discovery

Understanding the Basics of Digital Psychology

Gary van Broekhoven

Published on: 30/04/2025

Explore the basics of digital psychology; how it helps you understand online user behaviour, improve UX, and design more engaging, human-centred digital experiences.

Behaviour DesignConsumer Psychology

Understanding Case Study Research Techniques

Gary van Broekhoven

Published on: 29/04/2025

Learn how to apply case study research techniques in UX, service design, and marketing. Gain deeper user insights, make smarter decisions, and create experiences that truly resonate.

Behaviour DesignConsumer Psychology

Understanding the Basics of Grounded Theory

Gary van Broekhoven

Published on: 28/04/2025

Learn the basics of Grounded Theory and how to apply it to UX, service design, product ownership, and marketing. Uncover real insights by letting your users’ stories shape your strategy.

Consumer PsychologyCustomer Discovery