Consumer Psychology and Behaviour Design

The Power of Observational Research: Seeing is Believing

Gary van Broekhoven

Published on: 16/05/2025

Discover the power of observational research for UX, product design, and marketing. Learn practical methods to uncover real user behaviour and improve customer experience.

Behaviour DesignCustomer Discovery

The Power of Participatory Research: Why You Should Involve Your Users

Gary van Broekhoven

Published on: 15/05/2025

Discover the power of participatory research to create user-centric products. Learn how involving users can lead to deeper insights, stronger loyalty, and successful innovation.

Consumer PsychologyCustomer Discovery

Deceptive by Design: Is Your Company Being Unethical?

Gary van Broekhoven

Published on: 14/05/2025

Learn about deceptive design and dark patterns, and how to spot unethical practices. Discover how to design with integrity and build lasting user trust.

Behaviour Design

Introduction to Gamification: A Beginner’s Guide

Gary van Broekhoven

Published on: 13/05/2025

Explore the world of gamification, from its psychological roots to real-world applications. Learn how to boost user engagement ethically and effectively with our practical guide.

Behaviour DesignConsumer Psychology