Unlock the science of Consumer Psychology and Behavioral Design. Gain the skills to understand your users on a deeper level, design experiences that matter, and de-risk decision-making by grounding your strategies in proven principles of human behavior.
Transform guesswork into confidence. Whether you’re designing, building, marketing, or researching, this flagship course equips you with actionable frameworks to make smarter, more informed decisions that drive results.
Ready to future-proof your career and elevate your impact?
Valued at 1750€
In fact, it is so applicable that I have already absorbed the content and used it in a Design Sprint session with the team.
Erika Hall
Designers:
Create user experiences that resonate deeply by applying proven psychological principles while reducing the risk of design decisions that miss the mark.
Product Managers:
Make smarter, data-driven product decisions with confidence by understanding what truly motivates your users, de-risking feature prioritization and development.
Marketers:
Craft campaigns that connect emotionally and drive action, ensuring your marketing efforts hit the right notes and reduce wasted resources.
Researchers:
Decode user behavior with precision and uncover the "why" behind the data, enabling more impactful insights and confident stakeholder recommendations.
Innovators and Entrepreneurs:
Design products and services that people love, ensuring long-term success, loyalty, and a reduced risk of costly missteps.
Ready to future-proof your career and elevate your impact?
Valued at 1750€
Understand the key psychological principles that drive human behavior and decision-making.
Master frameworks to uncover and address the real motivations behind user actions.
Learn practical techniques to predict and influence customer behavior with confidence.
Design experiences, products, and services that align with natural human tendencies.
Gain tools to de-risk decision-making by applying proven behavioral insights.
Build a deep connection with your audience, ensuring your work resonates and creates impact.
Confidently analyze and decode behavioral data to uncover actionable insights.
Valued at 1750€
Remember, you do not have to say YES right now. You only have to say MAYBE.
Start the course and if you decide it´s not for you at any time, no problem.
You can refund yourself anytime. No phone calls, no hassle. Just Send us an email, and we will refund you right away
Gary van Broekhoven
Recently, I was honoured with a nomination for the 2024 Master Teacher of the Year Award by Harbour Space University!
But..
When I first ventured into research, I’ll admit, I wasn’t very good. I believed that conducting customer interviews was all about rigidly following the process and "walking in their shoes" without much deeper insight.
My “soft skills” were more like blunt instruments, lacking finesse.
However, during my 27 years as a consumer psychologist and behavioural designer, interviewing people from all walks of life, I’ve discovered what consistently works.
I’ve led global teams across multiple industries including healthcare, finance, transport and the toy industry, completing over 200 projects for major brands like NASA, Disney, and American Express.
Today my GRAMS and NOREX frameworks have become benchmarks in academic and innovation circles, and now I’m eager to share with you everything I know that get's you actionable insights from your interviews!
What is included when you sign up:
Self-paced, 20 hours
Recorded Training: All the digital self-paced videos in consumer behaviour helping you decode your users WHY in new ways, de-risking your decision making and giving you a leading edge in the market. As well as videos in behaviour design helping you design your users HOW based on the latest in behavioural science, de-risking your decision-making and giving you a leading edge in the market.
Value: €500
Fully decked: Complete set of documented frameworks with explanations, history and step by step guided templates. - Both modules
Value: €250
One consultancy session: 1 Live online where we can discuss any topic making sure you are confident in your new skills and that is stays relevant to your industry.
Value: €250
BONUS #1 - Access to the Recordings for 1 Year : Meaning you keep your access for one full year.
Value: €250
BONUS #2 - No FOMO: The industry is evolving but we don't want you to miss a beat, for a limited time only, we are offering you 12 months of future online video trainings (and there's a lot in the pipeline), stay updated on the latest movements in Consumer Behaviour
Value: €500
Valued at 1750€
9.8 Satisfaction rate
Live and interactive online group classes 2x per week Where we go into much more detail into each topic and framework.
Community: One of the things students love is all the break-out room sessions helping them meet fellow ambitious peers
Consultancy sessions: Live online 1x per week where we can discuss any topic making sure you are confident in your new skills and that is stays relevant to your industry.
Never miss out: All classes are recorded, so you can catch up anytime.
Please notify me as soon as the course dates are released! - You can unsubscribe at any time.
Don Norman
Inspiring teacher that make his students love to attend and participate in his class.
The way Gary presented the subject is very clear and made me understand the concepts easily. I liked learning about each of the theories.
I liked that the theories are used in our daily life practise. The course was eye-opening regarding how marketing strategies strongly leverage the behaviours of the consumers, and it is really helpful.
Yes, for those who submit a project, a certificate of Mastery is available.
Expect to invest 20 hours on the recorded video, we also advice that you take the time for each topic and try to apply to a real-life project that you are working on.
No mandatory coursework or final exams. We recommend applying lessons directly to your projects for personalised feedback.
No exam, but it’s important that you really get the most from this investment in yourself. Students enjoy and get more out of it by applying the lessons directly to their work, or personal project. They then hand that in and I can give better feedback. - this is what we highly recommend.
No prior psychology knowledge is required, making this course suitable for all levels.
Yes, you can! You can contact us and we will give a special code, to purchase the other course at a discount to match the discounted offer.
You can access all the videos and training material right-away.
After you pay you receive your invoice, as well as your login instructions, where you are able to access the course instantly
As a registered company, we provide invoices, allowing you to claim this as a business expense.
The course includes a pack with all necessary frameworks in digital and downloadable formats. As well as one consultancy session that we recommend you book after you have watched all the materials, so you can ask any questions you might have.
Custom plans are available for companies and teams. Contact [email protected] for details.
We offer a 100% refund policy if the course doesn’t meet your expectations.
Questions? Or perhaps you just want to get to know your professor, no problem, just click on the link on this page to hop on a zoom call and we can answer all your questions.
“ It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
What Drives Them
C/Valencia 127
Barcelona, 08011
garyvb @ what drives them . com
Hours
Monday - Friday
10am - 6 pm
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