For Researchers, Product and Service Designers, Innovators, Marketers and Sales.
The GRAMS Method™ for structuring and conducting user and stakeholder interviews, extracting deeper insights with less effort.
GRAMS Method™ Guide
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WHAT'S INSIDE
The GRAMS Conversation Map explained step-by-step.
How to use it to structure and run your interviews.
Some general bonus tips on interviewing from 27 years of mistakes and successes.
Meet Your Coach
Gary van Broekhoven
Consumer Psychologist and Behaviour Designer at What Drives Them - Academy of Customer Centricity
Nominated Master Teacher of the Year Award 2024!
- Harbour Space University
University Lecturer in Consumer Psychology and Behaviour Design, with an extensive portfolio with 200+ projects across various sectors, including NASA, American Express, and Disney. His innovative GRAMS Method™ is now a benchmark in innovation consultancies and global brands.
Gary is devoted to imparting his expertise to individuals and teams, enabling others to create truly valuable experiences.
“ It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
What Drives Them
C/Valencia 127
Barcelona, 08011
gary vb @ what drives them . com
Hours
Monday - Friday
10am - 6 pm
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