See your customers in new ways, helping you and your business deliver the customer experience they love.
9.6 Satisfaction rate
In fact, it is so applicable that I have already absorbed the content and used it in a Design Sprint session with the team.
Explore Consumer Psychology and Behavioural Design.
Gain fresh insights and practical skills that give Service, UX, and product owners a competitive edge in their industry.
Master the Art of User Interviews!
Unlock advanced strategies, frameworks, and techniques to extract meaningful, actionable insights from every user and stakeholder conversation.
Know their WHY, Design their HOW!
Elevate your skills with live, interactive group classes that dive deep into your customers' minds and teach you how to ethically shape their experiences for greater impact.
3rd December fully booked
Our training and courses are designed to bring as much real-world application for everyone who wants to get a deeper understanding of how customers, users, staff, patients etc. make decisions and how we can help them achieve better behavioural outcomes.
These courses are designed to be fun, easy to grasp and immediately applicable.
Designed for:
CXO’s
Marketers
Innovators
Researchers
Service Designers
Product Managers
User Experience Designers
Founders, CEO’s and Executives
Customer & Employee Experience Professionals
Accelerate your customer-centricity by having your teams speak the same language of the customer, break down silos and transform their skill sets together.
My career in consumer psychology and behaviour design began with an unexpected twist: designing gambling machines, unknowingly for the French Mafia. This unique start fuelled a journey of over 25 years, leading me to uncover the depths of consumer behaviour mixed with both design and marketing. Along the way, I've transformed insights into actionable successes for global brands and leading consultancies in a wide range of industries.
Now, I'm turning my focus to teams and individuals.
Through bespoke training, I will share the same advanced techniques that I do with students at prestigious universities such as ESADE, IESE, and Harbour Space.
My goal? To equip you with the knowledge about your users and the tools to deliver exciting customer experiences, solidifying your competitive edge and propelling your business and your career forward.
Ready to learn What Drives Them?
Inspiring teacher that make his students love to attend and participate in his class.
The way Gary presented the subject is very clear and made me understand the concepts easily. I liked learning about each of the theories.
I liked that the theories are used in our daily life practise. The course was eye-opening regarding how marketing strategies strongly leverage the behaviours of the consumers, and it is really helpful.
“ It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
What Drives Them
C/Valencia 127
Barcelona, 08011
garyvb @ what drives them . com
Hours
Monday - Friday
10am - 6 pm
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